Friday, November 20, 2009

Personalized Medicine Conference: Learnings & Interpretations

I attended the Personalized Medicine conference in Boston recently. The overall theme centered around clinical effectiveness of genetic tests, the economics, the logistics of interpreting these tests and innovation in this space.


Talks began by discussing issues facing healthcare in the US today and what measures, federal and private, were being put in place to mitigate some of them. There is no right or wrong on any of these arguments being made because the truth is – no one has a darn clue about what the right path is to ‘fix’ the system. One could assert from logical conclusions that the top 2 issues of increasing costs and decreasing access to care providers is not sustainable – even in the short term. Here is my view on this issue.


A capitalistic economy has way too many inter-dependant relationships influencing each other at different intervals. By that I mean one cannot expect to have 100% success by introducing a pseudo-socialist healthcare model in a capitalistic economy. And a capitalistic economy is far from perfect, rather thrives on hype cycles and steep economic curves. But somehow, our economy has managed to correct itself over the decades, by way of intervention from the market itself or by way of the feds helping us out or some combination of both. This is the price we pay for innovation.


The notion that ‘one-size-fits-all’ will act as a pixie-dust solution to mend our broken ways is ludicrous. We need data exchange standards by way of a federal mandate (kudos to the CMS/HHS office who is already doing this piece), we need to re-align the payment system to where its needed the most (i.e. Primary Care) and provide incentives to enter medical school and lastly, pay for outcomes and not for producing widgets (the most difficult of metrics). Science is and will always be there to compliment medicine – but science is not the answer to fix medicine.


o v e r h e a r d “Less than 1% of total payments in healthcare actually go to the primary care doc”.


Then there was the grim news of some retail genetics companies like Decode Diagnostics declaring bankruptcy – which was typically expected for any hype-cycle. DNA Direct saved itself by realigning its strategy to work directly with labs and care providers than relying entirely on retail. Besides, retail genetics is more of a fad than a real science that is clinically actionable at this point. Sorry 23ANDME, no one really cares about you at this point. Maybe in 5 years I will throw a glance at you. We really don’t have time for what’s cool right now. My advice to you – stop ‘selling risk’ and scaring people, educate the medical community (your biggest allies are primary care docs) and stop making claims that instigate litigations behavior by the patient.


The figure-heads in healthcare IT presented the usual challenges of IT and operational infrastructure to support genetic tests. And the potentially shifting lab test market from the ‘lab’ to the physician office ultimately to the patient’s house and into the patients hands in real-time. The expected time-line for these events to be a reality was 2020.


o v e r h e a r d “It won’t be long before users will be able to whip out their Blackberry’s and swipe their finger across the screen for a real-time genetic test that will tell them exactly what they need to be doing to maintain their health”.


We heard from several venture capitalists on panels with CEO’s from big name firms like McKesson, Labcore, Elli Lily, United Health and Blue Cross Blue Shield. VC’s, known for their brutal honesty, were . . . . well . . brutally honest. Accusing VC’s of ‘funding crap and creating market turmoil’ is meaningless because VC’s create markets for which people pay. And sometimes people pay for crap. In this case, the ‘value’ equation is $’s. If you don’t agree with me, help me understand what real social interaction value does a company like Facebook provide?


There are exceptions of course – but I am trying to defend against general notions here. VC’s go where there’s money and they do create sustainable value. If BCBS or United Health or J&J pay for solutions from companies funded by VC’s, then that’s an innovation factor that should be addressed at United Health – not the start-up. The start-up exists because United Health fails to innovate. VC’s fuel innovation gaps. And entrepreneurs are the ones who mitigate these gaps. They are my true hero's.


o v e r h e a r d VC’s should make decisions that help sustain tangible value, not just focus on investor $ ”.


There was a ton of discussion around clinical efficacy from genetic tests compared to current guidelines and standard treatment protocols. The room was basically divided 50-50. The scientific community urged the medical community to lean towards genetic tests as the gold standard for the future but reality is very different and there is no established clinical value in deferring screening or diagnostic decisions to genetic tests. Family or social history is good enough without any significantly better outcomes. This might change 10 years from now, but not in the foreseeable future – thus putting primary care out of the equation (again). The business community felt that payments and reimbursements should be addressed before anything else. Physicians like to see administrative efficiencies and clinical effectiveness – but more importantly – there needs to be a financial argument for a switch.


o v e r h e a r d when all else fails, examine patient”.


There were many start-up companies touting their solution as the nest best thing. In today’s economy and from what I have seen in the past, I am not easily impressed by such claims – no matter who you are or what you do. This is healthcare, not eCommerce. There were a few that seemed to be adding tremendous value to existing infrastructure – whether its making benefits management decisions on behalf of the employee / insurance company or helping pharmacies get better at medication error / interaction management at the point of dispensing.


There was no mention of GoogleHealth or MS Health Vault or any other PHR’s. I was expecting to at least see them because the distribution and interpretation mechanism behind the education piece for patients seemed synonymous with PHR’s. One would think that Navigenics or Genetech may want to partner with the likes of Dossia but I guess that remains to be seen.


There was also very little discussion about privacy and the odd-ball state vs. federal law issues facing compliance officers and regulators alike.


o v e r h e a r d GINA is just HIPAA in disguise – a law without teeth”.


Lastly, the opportunity for biggest impact still remains in the asymptomatic domains of oncology and cardiology (highest mortality biggest procedure costs). Yes, there are R&D dollars in infectious disease, chronic disease conditions like diabetes, asthma and certain degenerative states like Alzheimer’s – but they pale in comparison with the former two I mentioned above. It also seemed that there were more resources being put in areas of diagnostic testing compared to procedural or pharmacogenomics.


Some of the pharma folks with the old school block-buster drug mentality are clearly showing signs of nervousness and they should. The philosophy of long drawn out clinical trials for large baseline population based on homogenous stratification will not work. There are ~a dozen or so drugs which currently require (by the FDA) to have a genetic test done before they can be administered. And there are several dozen in the FDA pipeline slated to hit the market that will absolutely require very specific genetic tests to be qualify as administrable. Medications are no longer considered patient agnostic, rather patient dependant.


o v e r h e a r d over 80% of women diagnosed with breast cancer undergo chemo, however it is shown only around 5% or so actually benefit from this therapy and an even smaller percentage of this 5% are 100% successful in the long term”.


This country faces big challenges. Basic care delivery and access issues still persist and ~80% of the physicians across the US have no computers or any way to share any information outside their office. Physicians today struggle with payments from insurance companies, catering to the free care and under-insured pool and have very little human contact time to make good of what the patient really cares for.


Our ability to make sense of care delivery before delivering science is critical. As long as we put science before how humans behave and what they expect, we will still be struggling with the same questions 10 years from now.


o v e r h e a r d Healthcare is the last cottage industry in America other than dry-cleaners. And even they use computers”.


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Thursday, November 05, 2009

Martial Arts and Entrepreneurship

If you ask me what I really like to do in life if I had all the time and resources – my immediate answer would be – practice Martial Arts. Martial Art is a big part of me and has been since I was 10. What I practice today is known as Shaolin Kempo – the oldest and the deadliest form of martial arts used by Buddhist ‘warrior’ monks from the Shaolin Temple in China. The physical training is brutal and it is a true challenge of mind over matter in many ways. Shaolin Kempo in its purest form is supposed to be extremely fast, offensive, deceptive and aims to deliver multiple strikes in key physiological areas that will immediately disable the opponent.

A brief history lesson to set the stage . . . .

The art of martial arts as an empty hand combat started in India as early as 2000 BC. So where did China come from? This combat art was introduced by an Indian Buddhist called Bodhidarma who travelled into China during the Chou Dynasty in 525 AD with the goal of spreading the Buddhist philosophy and to see the Emperor. The history goes; Bodhidarma was the first ‘sensei’ ever. Today, the oldest Shaolin Temple dates back to 495 AD and still resides amidst the Shao-Shin Mountain south of Songshen, 50 miles west of Zhengzhou, of central China and still teaches martial arts to everyone who is willing. It is my goal to study at this temple one day.

The addition of Kempo (or Kenpo) came from James Mitose in Hawaii – a melting point of SE Asian cultures. It is said that Mitose most likely trained in the Japanese version of Okinawan Kempo and started his own dojo in 1942 combining the effectiveness of Japanese martial arts and the deadliness of the Chinese/Indian Shaolin forms. Grandmasters William Chow, Ed Parker, Adriano Emperado, Nick Cerio, Fred Villari and others are said to be carrying the legacy of Mitose.

Entrepreneurship is similar to this art in many ways:

  • Speed: The art is in the execution. If you do not follow-up today, tomorrow somebody else will and you will be out of the market. Speed is key to becoming successful. Investors, customers, and your staff will loose patience in today’s environment if you can’t deliver what you promise. You will be cannibalized and forced out of the game. I want to strike faster than my opponent can think and even faster than what his hands/feet can block (beat the competition). I am trying to hit key areas (market penetration) that will disable him.
  • Accuracy: It is useless to strike someone 10 times, even if it is within a few seconds, on the hardest and biggest muscle of the body. Especially if you put me against someone who is 6’4” 250 lbs. The idea is to deliver key blows (product/service) in areas (target market) which allow me to either escape (exit) or be in control (increase your market capitalization). No longer can entrepreneurs afford to have a large scope. Anyone who tells me that they are targeting a $50B market in the US alone becomes a red flag. Deliver in chunks, in small geographic areas and exactly what people want.
  • Deception: I am no proponent for unethical behavior rather collaboration and transparency is something I encourage. But when Steve ‘CEO of the Decade’ Jobs becomes of the most celebrated corporate figures in history, I do take notice. Trying to get Apple to disclose their holiday line-up or their inventory holdings or even their app store’s screening process is impossible. They often talk in cryptic messages with the media creating speculation. Buzz marketing is nothing but deceptive marketing in some ways. Translated: I will give you a hint – which may or may not be entirely true and could potentially be completely different than what I originally said. It has become Apple’s trademark! In martial arts, I make my opponent think I am striking from the left when in fact the strike comes from the right thus evading any blocks that might make my strike ineffective.
  • Offensive: If you put your hands up in an intimidating stance, for me, the fight has already begun and I will strike you (while that approach might not cut it in the court of law – this is purely for teaching purposes). When entrepreneurs notice their competition to change course, they take notice and leverage it to their advantage. If I am in the cloud space and Google comes out with a cloud offering, I don’t want to be disappointed. In fact I will immediately see what I have that Google does not and call the M&A guys at Google for an exit conversation or better yet – change my product mix. The cards you play to be offensive also depends on the size of your opponent and the kind of idea that you are going against. Think Indiana Jones and that sword guy! Think Japanese Sumo wrestlers – they are big fat monolithic giants but their 1st (and only) strike is fast as lightening and almost always disables the opponent within seconds. Go agaist MS or Google or IBM – but only if it makes sense. Don’t be unrealistic and make bold claims.
  • Replicate: The defensibility of your idea is directly correlated to the replicability of your idea. An idea executed in 1 company in a single environment is useless, even if it works perfectly well, if I can’t replicate the same idea in 100 or more different locations. This is across the entire value chain of the business. If it takes me 6 months and 2 FT sales people to sell 1 product in 1 location, that product better be a big ticket high-margin item generating recurring revenues otherwise there is no company here. If it takes me longer than my opponent to deliver the same strike at the same place, guess who gets KO’d first? Similarly, I want to make sure that my technique works in any environment – weather its raining or in snow or in the sand or weather I even have my shoes on or not and whether my opponent is 80 lbs or 300 lbs. I will execute my strikes with the same and increasing force and accuracy.
  • Scale: If you plan to sell only 1 product and 1 idea, while that might work in the short term, its definitely not a sustainable business idea. Diversification is key. Deal with it – people get bored, new products come out that will render your idea obsolete, behavior changes, infrastructure changes and needs change. Besides, which company do you know that sell only 1 item and are massively profitable giving phenomenal investor returns – especially the venture backed ones? I would say none! Think about all the potential uses for your idea or current product and then think about how you can make that idea adaptable to multiple industries without large upfront customization or heavy product reengineering. If I strike only once, that may or may not disable my opponent. I need the stamina, training and technique to adapt and defeat my opponent’s moves.
  • Stealth: One never thinks about peace loving frail looking simple Buddhist monks meditating in a monastery as ‘deadly force’ – until they strike you. Many entrepreneurs are great at marketing not so great at delivering. All the Tier 1 entrepreneurs I have known keep their big mouth shut until they have something tangible and really worthwhile to talk about. This is obviously the anti-thesis of buzz-marketing principles but imagine seeing your competition spend their dollars on something that you absolutely know will not stand a chance against your product? And when you launch, not only will your competition have no time to catch up to you but also no budget as they would have spent their money just launching their version of the latest offering.

All the examples I gave above talk about competition and execution. Keep your friends close but your enemies closer. If you haven’t already, read “Sun Tzu And The Art of War”.


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